Strategy

Brands have a story to tell. And people are still human. All you have to do is connect the two.
But hope isn’t a strategy.
So, we have a three-step strategic approach to account for the gap:

Research:

Good discovery uncovers insights that get us closer to answering one question: What do you want people to do and what’s stopping them from doing it? OK, maybe that’s two questions.

Plan:

Creative strategy focuses on three things

  • Helps your brands voice resonate inside and outside your walls
  • Engages your audiences as human beings
  • Develops a strategy with data to prove it

Perform:

Integrated marketing is understanding that getting someone to a destination – whether it’s your site or your lobby – is just one stop on the customer journey. It’s critical to stay hyper focused on driving interest with content, video, etc., to create audience experiences and continually nurture long-term relationships.

Brands

Telling authentic stories — We believe the best brands make an emotional connection with consumers. That’s why we create brands that are memorable, sustainable, and uniquely your own. Logos, positioning, campaigns – they should all work together to tell your story and to create loyal converts – not just customers.

Creative

Our team tells your story in the most engaging way. How do you judge creative? To us, good creative is more than memorable and entertaining. It’s when it shifts behavior and compels audiences to engage with your brand. Our talented writers, art directors and designers craft the kind of creative that moves people to act.

Websites

We’ve been designing websites since 2005… that’s a lot of years delivering meaningful experiences.

And the online foundations adapt to their changing needs because we know that things change over time. Working this way provides better value. It means your web site, or application, isn’t set in stone — instead it can evolve in line with your business.

eCommerce

Launching brands and selling online.

Most recently we helped Love from Argentina expand its company, develop a sister brand, and establish a new adjacent, eCommerce offer: HempInfusedTeas.com.

Content

Content is king…. well, good content that is. Creating engaging, sharable content out of complex information is fun to us, and efficient for you. Whether it’s brochures, presentations, GIFs, infographics, or short videos, we’re the ones to create content that gets the eyeballs. We concept, shoot and design original content that can work on all platforms for all audiences.

Comms & PR

From strategic counsel to pitching media to crisis communications – we help shape the message. A great press release, article or story that gets media coverage and consumer attention is just the beginning. Our team acts as your strategic counsel, working to capture and position your company in the best possible light. All to help achieve your unique communication needs and business objectives.

Digital & Social

Beyond likes and #hashtags we create, monitor and manage the conversation. Social media is an ever-evolving, opportunistic, and sometimes precarious space. We recognize the power of digital advertising and social media to effectively reach your audience, provide information, manage the conversation, and facilitate conversions.

Research

Market research puts the idea, brand, or campaign to the test — maybe you want a brand perception study to test concepts or even get feedback on your pricing structure. We conduct primary research that uncovers the insights that drive smarter, more confident marketing decisions. We conduct surveys, awareness studies, online panels, focus groups and one-on-one interviews.

Give You The Reigns

Whether you want to send personalized emails to your growing subscriber list, or just keep your website up to date, we can show you how.

Day-to-day you might want to manage your own online presence – without asking for help. No problem. We can give you tools that allow you to manage your own initiatives and work on your own timetable.

Let’s Work Together.

Got a project? We’d love to talk with you about it. The best way to get started is give us a call on 774-777-6393 or complete the form:

About LK

Hello.

I’ve led strategic marketing for two start-ups and IBM’s largest consulting business vertical. In these roles, I’ve developed game-changing programs at the national and international level. I believe my unique background arms me with a set of skills you won’t easily find in other partners:

  • Non-profit and commercial.
  • B2B and B2C.
  • Understanding of all aspects of omni-channel marketing: strategy, marketing, communications, event planning, media relations, technology options, digital and social.

Here’s some of what you would gain from considering me for your next project:

  • An award-winning leader known for brand innovation.
  • Expert story teller and communicator.
  • Deep experience with branded, web-based consumer marketing: search, email, social and digital.

I look forward to working with you,

Lauren Kronthal