Good discovery uncovers insights that get us closer to answering one question: What do you want people to do and what’s stopping them from doing it? OK, maybe that’s two questions.
Creative strategy focuses on three things
- Helps your brands voice resonate inside and outside your walls
- Engages your audiences as human beings
- Develops a strategy with data to prove it
Integrated marketing is understanding that getting someone to a destination – whether it’s your site or your lobby – is just one stop on the customer journey. It’s critical to stay hyper focused on driving interest with content, video, etc., to create audience experiences and continually nurture long-term relationships.